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Advertising News and Know-How Since 2004

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New York City and L.A. Remain Epicenters In The Ad Biz

The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising's economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When you use that multiplier …

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The AdPulp Interview: Tom Asacker

The AdPulp Interview is one of my favorite features on the site. I get to ask smart people about important topics of the day in our industry and learn from them in the process. With that in mind, I'm excited to offer you the following interview with Tom Asacker. Tom's one of the good guys with a wry sense of humor to compliment his deep sense of purpose. We've talked on the phone over the years, and Tom has written …

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McDonald’s Pushes Apples In The Land Of Pork Barrel Spending

I'm visting Washington DC this weekend, and being a news and political junkie, I happened to pick up free copies of Politico and The Hill, two tabloid-shaped papers that focus on insider politics, congressional races, and the like. So who's ponying up cash for full-page color ads in these papers? Folks you'd expect to want to influence Congress: defense contractors like Northrop Grumman and MEADS, pharmaceutical …

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Content Is Money, If You Package It Properly And Use It To Sell Ads, Products And Experiences

Business Insider is running an interesting piece on Village Ventures and how they are the one venture capital firm in existence that doesn't run for the hill at the idea of investing in a content company. In fact, content companies form the core of Village Venture's investments. Take a look... According to the article, Village Ventures believes online content can be a great business, as long as content companies are …

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Get Your Digital Media Playbook Before The Game Changes

Digital is simply a moving target. Something new could pop up next week that changes everything. But there are still plenty of marketers who are confused and need a little guidance. To that end, Seattle-based Williams-Heide Marketing Communications has created a free Digital Media Playbook. It's a quick guide to many of the less sexy issues involving digital: Media buying, targeting, measuring, tracking & analytics, …

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Spotlight on NW Creative: ISITE Design

Portland's ISITE Design is hiring. According to Oregon Business ISITE more than tripled its revenues from 2005 to 2009, while growing from 14 employees to 53. ISITE Design president and co-founder Paul Williams said, "We get hundreds of applications for entry-level positions, but for senior-level strategists we have to go out hunting. These aren't people who are sitting around unemployed." …

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Yet Another Facebook Story: Zuck Likes Microsoft For Search (Harvard/Stanford Rivalry Plays Out In Real Time)

Microsoft's 2007 investment in Facebook is paying off. The two companies announced a search partnership yesterday that will incorporate the opinions and preferences of one's Facebook friends into Bing search results. Watch live streaming video from facebookinnovations at livestream.com According to Ad Age, the move will help Bing further differentiate itself from Google and extend Facebook's social graph into search …

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