Adpulp

Advertising News and Know-How

Advertising News and Know-How

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Yet Another Facebook Story: The JC Penny Store Is Open For Business

Facebook is the operating system of the social web. And, not unlike the Oklahoma land rush of the 1880s, retailers are lining up to to stake a claim in what is proving to be fertile territory. That's the word from Practical Ecommerce. Fast Company too is weighing in. J.C. Penney became the first major retailer to make its entire catalog available to shoppers within Facebook--not just to peruse, but to buy. Starting …

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Russia, The Door Is Open: Campaign Invites Westerners Inside Bear’s Den

You've heard about clients from hell. Now consider this: Russia as a client. According to The New York Times half-dozen or so Western ad agencies work closely with the inner circle of Russia's government. Russia uses Ketchum for PR and Weber Shandwick for sports marketing. It hires LA-based Adore Creative to make films. Adore's president and chief creative director, Rupert Wainwright, is part of the team that helped …

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Loyalty, Meet Location. Location, Loyalty.

I don't want to induce Jerry Ketel to toss his breakfast or lunch, but we've learned that CKE Restaurants, owner of Carl's Jr. and Hardee's has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they dine in either of the restaurants. The first check-in earns the user a spin of "The Wheel of …

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This Flab Busting Breakthrough Is So Bad It’s Almost Good

Tis' the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying. How about you? What spots from 2010 really got under your skin? [via BFG Blog] UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly telling lists for his readers to consider, like Most Read Adrants Stories of …

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Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company an "insurgent" in its Media Agency of the Year report. The company …

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Brand Is Everything

News industry analyst, Ken Doctor, believes 'conventional wisdoms are odd things." Who, for instance, would have thought that the Social Network movie would propel Mark Zuckerberg to new heights of respect? Doctor points out 11 conventional wisdoms on his Newsonomics site, one of which I've selected for you to consider here: Brand is everything. Certainly, we see the re-ascendance of Big Brands, from Comcast, Netflix …

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Are The Geico Gecko And Progressive’s Flo Just Plain Evil?

We've talked about Flo, the Progressive Insurance spokeswoman, as well as The Geico gecko campaign before, and their pervasiveness is a testament to the power of quirky spokespeople (and critters) as well as massive media buys. I can't say I'm a big fan of either campaign, but I also don't see them as symbols of American decline. Over at AlterNet, author David Sirota takes aim at these campaigns and what they …

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