This Flab Busting Breakthrough Is So Bad It’s Almost Good

Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying.

How about you? What spots from 2010 really got under your skin?
[via BFG Blog]
UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly telling lists for his readers to consider, like Most Read Adrants Stories of 2010 and The Hottest Ads of 2010, which unsurprisingly have a lot of crossover.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.