No Agency Needed

According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.


About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.