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Advertising News and Know-How

Advertising News and Know-How

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The Voice Of Reason Is Conspicuously Absent Today…And The Nations Suffers

According to OpenSecrets, Sarah Palin posted the ad below to her Facebook page last year. The graphic shows 20 Democrat-held districts in gun sights -- the political targets of her high-caliber political action committee, SarahPAC. One of these targets--Representative Gabrielle Giffords--is now fighting for her life after being gunned down yesterday in Tucson. Six are dead and a dozen more injured by a mad man with …

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God Bless Louisiana

Secularists, cast your eyes askance. New Orleans' ABC affiliate, WGNO, is appealing to the most devout members of its viewing area. Which is understandable, except for this line of reasoning: "You can wash away our houses, you can poison our coastline, you can ignore our shrinking wetlands and when there's nothing left, we will still have all we need." Uh, not exactly. Without fresh local shrimp there ain't no Po …

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Spotlight on NW Creative: Nike Makes A Better Box

Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike's single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now uses 30 percent less material than a 1995 vintage box, the company's …

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Ted Williams Gets Big — And Crispin Gets Fast for Kraft

For homeless-turned-hot sensation Ted Williams, it's been a whirlwind. His Kraft voiceover is already in the can. Or rather, the box. Seriously, I love that an agency can act so fast to capitalize on something like this. But why is it that the only other thing I noticed about this spot is that when the kid says of his dad, "he just showed up with his client unannounced," it looks like he's not really pointing …

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How Brands Might Steer “The Controller”

Wes Keltner of Gun has lots of ideas about how brands can best enter the new Kinect for XBOX 360 gaming space. "Gamers are a highly interactive, socially driven community of early adopters with acute sensitivity to bullshit," advises Keltner. In other words, a brand can't place a billboard inside a game and expect anything positive from it. To gain traction brands need to create interactive experiences for …

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To Win In Vegas You Need Some Super Sharp Gear

Consumer Electronics Show, a.k.a. CES, is dominating business headlines this week, as tech companies vie for attention at this annual gathering of 100,000 plus gadget happy people. According to Los Angeles Times, the Las Vegas trade show is inundated with iPad-like tablet computers, iPhone-like smart phones and Internet-enabled televisions to rival Apple TV. There is even an "iLounge" that will feature companies …

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