Advertising News and Know-How
By David Burn
The Wall Street Journal's Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning. But will consumers pay to have otherwise free news neatly packaged in a single place? Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one …
Continue Reading about One Smart Read, With An Emphasis On One →
By David Burn
Today LinkedIn's self-service pay-per-click text advertising offering, LinkedIn Ads, emerges from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. In addition to text and display ads, LinkedIn offers a number of customized marketing solutions that make use of the unique social …
By David Burn
We all like it when clients have nice things to say about us, and the work we do on their behalf. Lookinglass Consultancy, smartly, got some of their clients to say those nice things on camera. …
Continue Reading about I’ll Take A YouTube Testimonial Over A LinkedIn Testimonial Anyday →
By David Burn
Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company's mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating "amazing and ridiculous" business cards. "The more creative your card is the more Oohs and Ahs …
Continue Reading about Which Is Better, An $8.00 Business Card Or A $1000 Suit? →
By David Burn
In an effort to increase readership of The New York Post, particularly among younger consumers, the Branded Content Division of Young & Rubicam New York created a new program that pays tribute to the city's beloved newspaper in an innovative and unexpectedly entertaining way. Pairing one cultural institution with another, Y&R's Branded Content Division produced "Headless Body in Topless Bar," a new weekly improv …
Continue Reading about Improvisational Interpretations Pay Homage To, And Help Sell, The Post →
By David Burn
Thomas Stringham of Hot Tamali in Vancouver, BC has some great advice for creative companies: Don't overdue overdo it when looking for new business. Here's a clip from his Ad Age piece: Creative agencies thrive on being intense. We are daring and outspoken by design. We are people who wear our hearts on our sleeves and we channel all of that energy in an effort to make a great product. To sum it up, we are passionate …
Continue Reading about Want To Make Progress With A Client? Know When To Chill. →
By David Burn
Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The Socialistic studio in New York will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising …
By David Burn
Zildjian's new ad camaign from Boston agency Allen & Gerritsen speaks to the brand's relationship with modern drummers. "Genuine You" print ads - featuring August Burns Red drummer Matt Greiner - include handwritten-like messages reminding consumers to be themselves and be heard. The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, Downbeat, NSMD, Classic Drummer, AP and …
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