Zildjian’s new ad camaign from Boston agency Allen & Gerritsen speaks to the brand’s relationship with modern drummers.
“Genuine You” print ads – featuring August Burns Red drummer Matt Greiner – include handwritten-like messages reminding consumers to be themselves and be heard.
The camapign is running in alternative music publications like Modern Drummer, Drum!, Drumhead, Downbeat, NSMD, Classic Drummer, AP and Revolver.
