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Advertising News and Know-How

Advertising News and Know-How

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An Advertising Week Podcast Featuring Yours Truly

I've hosted some podcasts for Talent Zoo and have been a guest panelist on Bob Knorpp's BeanCast, but I'm not sure I've ever had my own advertising-related life and career become a topic of discussion. Until last night. I was a guest on The Advertising Week Social Club Interview, hosted by Doug Zanger. Take a listen if you're interested in hearing me babble a little. I'll give you his synopsis: Dan Goldgeier of …

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The 4Matic Formation

The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren't written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. With the exception of one composite, all shots were …

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Walgreens’ Pharmacists Recommend The Store Brand

According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand. The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store's 26,000 pharmacists as a central …

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Spotlight On NW Creative: We Are Timbers

Portland Timbers wisely extended their out-of-home advertising campaign--currently draped on many exterior walls of commercial buildings in urban Portland--by offering to let fans of the team get their photos taken in the same style as the ads. Participants in the team's "We Are Timbers" fan photo shoot were provided with downloads of their photos, already cropped and sized for upload to use as profile pictures on …

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Publicis Has The Numbers Investors Like To See

The agency business is in the dumps. That's what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010--a key metric in the advertising industry that strips out acquisitions, disposals and currency effects--of 12.5%, almost twice what analysts had expected for the quarter, and a level Publicis hasn't seen since the …

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