Hollywood Drives A Prius, James Lipton Plays With Words

Toyota wants you to know that they have more than one Prius in the lot. Look here and you will see there is a family of Priuses, or Prii (pronounced pree-eye).
To help drive people to the Prius family site, Saatchi & Saatchi LA hired James Lipton of Inside The Actors Studio to explore the plural form of Prius. The result is “Wordliness,” a six-part Web series.

All six spots were directed by Jake Szymanski of Caviar LA.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.