Hollywood Drives A Prius, James Lipton Plays With Words

Toyota wants you to know that they have more than one Prius in the lot. Look here and you will see there is a family of Priuses, or Prii (pronounced pree-eye).
To help drive people to the Prius family site, Saatchi & Saatchi LA hired James Lipton of Inside The Actors Studio to explore the plural form of Prius. The result is “Wordliness,” a six-part Web series.

All six spots were directed by Jake Szymanski of Caviar LA.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.