Adpulp

Advertising News and Know-How

Advertising News and Know-How

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Email May Not Be Sexy, But It Is Intimate

Writing on {grow} (the blog of Schaefer Marketing Solutions), surfer and self-help author and speaker, Srinivas Rao, rates various social media channels for intimacy. According to Rao, "the key really to 'having mad game' when it comes to connecting with people in the blogosphere is being able to understand each platform according to its level of intimacy." On a scale of 1 to 10, with 10 being most intimate, Rao …

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Today In Twitterverse: The Echo Chamber Is Growing L-L-L-Louder-r-r-r

As you can see from the exchange below, two professional writers acknowledge that the collective "we" may be spending too much time talking to ourselves in today's echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one's blog, and so on. And let's not halt there. Ad campaigns talk to themselves all the time. So do poorly constructed …

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Scoring Your Dream Tickets Is No Longer A Fantasy

Need a last minute ticket to a concert, show or game? StubHub can help, provided you have plenty of room on your credit card (I just looked up tickets to Sasquatch Music Festival -- $599 for a four day pass, camping and VIP amenities). Of course, resellers don't set the original outrageous price for entertainment, they merely pass it on. Okay, enough about prices with no ceiling in sight. Let's take a look at some …

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Ad People Need To Follow The Money — If There’s Any Left

Hardly a week goes by that someone doesn't post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, design, photography, videography – to be done and spread by anyone. It’s why there’s much more demand …

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An Argument For Intelligent Interactive Advertising From 1972

Jeremy Bullmore, a non-executive director of WPP, gave a speech to Kraft executives in 1972 that could easily be given again today, for the themes are universal. Here's a small slice of what Bullmore, Creative Director at JWT/London at that time, said: The consumer "doesn't absorb messages: he responds to stimuli." In other words, every ad, regardless of the medium, needs an interactive …

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Get In Front of Agency Pros With Purse Strings, Here And Now

The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the …

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It’s Hard To Marinate In Your Client’s Business As A Side Item

I really like what Marc Brownstein has to say in Ad Age about learning your client's business. He relates a story about a CMO friend of his: He believes agencies have to go farther and deeper in helping him grow his business. For example, he would like the agency teams to roll up their sleeves and learn his business -- by working in one of the company's retail stores for a few days or a week; or maybe working in …

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