Advertising News and Know-How
Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have "good green intentions," but only 16% are dedicated to fulfilling them. "Many of the environmental messages are not just failing to close the Green Gap, but are actually …
Continue Reading about For Many Americans Green Does Not Mean Go →
CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create "movements." There are others. Sadly, I can't hear the word "movement" without thinking of bodily acts. Hat Tip: The Denver Egotist …
Continue Reading about Political Movements Are Bad Enough, Do We Also Need Brand Movements? →
This new ad from TBWA\Chiat\Day for the zero emission Nissan Leaf asks us to, "Imagine zero dependency on foreign oil." I'd be happy to imagine that. But first I need to imagine myself driving a Nissan Leaf, and then I need to imagine my neighbors driving a Nissan Leaf, and so on. VW can't out-eco Nissan (although few are pointing out that electric cars require energy produced by coal and nuclear to run), but …
Continue Reading about It’s Pretty Hard To Decrease Your Carbon Footprint While Driving A Car →
"Learn from top Facebook marketers, then become one." That's the pitch Facebook is throwing your way today, via its new stand alone site, Facebook Studio. Facebook Studio is actively courting an advertising audience. According to Ad Age, it is a platform aimed at agencies, PR firms and media strategy companies. "We need to do a better job of engaging with agencies," said Blake …
Continue Reading about Yet Another Facebook Story: Facebook-Studio.com →
Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company. …
If you think Groupon and Living Social is extreme couponing, turn the channel to TLC. I did last night and happened upon a new American sport. Take a look... …
Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine "to be the editorial and economic anchor of a newsy website that appeals to the 'chattering classes and search-engine audience,' following the model of the political-news website and publication …
Steffan Postaer is one of Chicago's best known ad men. After a storied career at Leo Burnett--where he helped create the legendary "Curiously Strong" print and outdoor campaign for Altoids--Postaer decorates his resume (and maybe his office) with the MPA Kelly Award for best print campaign in North America, Best of Show at the Addys, Obies and NY Festivals as well as two gold and silver Lions from Cannes. After …
Continue Reading about The AdPulp Interview: Steffan Postaer →
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