Advertising News and Know-How
By David Burn
Every year, tens of millions of socks mysteriously disappear. The phenomenon creates social, economic and personal psychological problems that create an untold burden on society. That's where the Laundered and Orphaned Sock Society (L.O.S.S.), an advocacy group funded by GE Center for Advanced Laundry Studies, comes in. Let's hear from the experts... Just in case this campaign for state-of-the-art washers …
Continue Reading about The Fake Tucker Carlson Doesn’t Wear Socks →
By David Burn
LatinWorks in Austin, TX, has crafted some strangely charming spots for Starburst. I like the ads because they're based on a product attribute. Fundamentals, for the win. …
By David Burn
"An RFP is a statement of distrust." -Ken Robbins Ken Robbins, CEO of Response Mine Interactive in Atlanta, doesn't participate in Requests for Proposals (RFPs). He says they're a waste of time for his agency and the client. "Any client can review its agency without a formal selection process. They just have to pick up the phone and ask a competing agency to come give a 'capabilities' pitch." True dat. …
Continue Reading about Turning Procurement-Speak Inside Out →
Are you drowning in a sea of advice? Having trouble resisting those enticing Twitter posts that promise you immediate gratification in the pursuit of knowledge? I feel your pain. And I have some advice: Beware of any point of view that’s simply too definitive to allow for a contrarian view. Sorry, the world simply isn’t black and white. There are a million shades of gray. For example, anyone telling you that …
Continue Reading about 7 Tips for Navigating All the Marketing Advice on the Web →
By David Burn
Hope Family Wines from Paso Robles, California produces some fine wines under their Liberty School and Treana labels. The kind of wine you might showcase in an ad with artisan cheese and crackers. But when it comes to Austin Hope's under twenty-dollar Candor Wine brand, he's not getting caught up in any wine industry clichés. When he's not on the hunt for ducks or boar, Hope continues to find innovative ways …
By David Burn
Red Tettemer + Partners’ new campaign for the CALIFORNIA ASSOCIATION OF REALTORS focuses on injecting positivity, optimism and humor into the home buying and selling process. In other words, it's about all the things that buying and selling a house in today's market is not. There's also a microsite to visit, where one can learn more about the Home Heads. For the serious-minded home shopper and seller, …
Continue Reading about In Cali’, Home Head Is The New Hat Head →
By David Burn
Celebrity, like underwear, is manufactured. If you doubt the veracity of my statement, please view the following... That's right, one part Spencer Falls and another part Sarah Carroll equals the soon-to-be-fabulous Sparah, the new celebrity couple manufactured entirely by Virgin Mobile. The spot is from Mother New York and it's directed by Biscuit Filmworks' Aaron Stoller. …
By David Burn
Pink and Poodle/Amersterdam injects some sex appeal into this new spot for Jillz Sparkling cider, a Heineken product. If you need a bit more beefcake in your day, head over to the "making of" video on Vimeo. …
Continue Reading about Sparkling Cider Paired With Beefcake →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer