Advertising News and Know-How
Goodby, Silverstein & Partners has introduced a visually arresting campaign for Women's Tennis Association. The new spots claim, "strong is beautiful." Here's the evidence for that claim: “Whether for a film star or a musician or an athlete, it all comes back to wanting to have an emotional connection to those performers we’re inspired by,” Stacey Allaster , chief executive of the W.T.A., …
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Good/Corps is the marketing services arm of Good.is, the Los Angeles-based Web site and magazine for an audience it describes as “people who want to live well and do good.” According to The New York Times, Good/Corps is simply the new moniker for the agency arm for the media company, which has been developing cause-related marketing programs for Pepsi, Toyota, Starbucks and IBM over the past few …
Need some cash for your project? Crowd-funding might be the answer. According to The Wall Street Journal, the sites—which facilitate "crowd-funding"—have taken off in the past few years. Crowd-funding emerged about a decade ago as a way for artists, filmmakers and musicians to raise donations from a community of online supporters. The idea has since spread to small businesses, who sought other sources of …
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The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix to offer access to non-web apps, essentially making …
BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company's revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that's attracted the world's largest brands and forging a remarkably trusting partnership with …
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I'm doing some research on book trailers for a new business pitch. The trailers I'm finding range in style and production budgets, but overall I'm impressed with the efforts being made to move text-based products. Here's a new one promoting Simon Mainwaring's new book, We First: How Brands and Consumers Use Social Media to Build a Better World. Here's one for Tim Ferriss' latest, The Four Hour …
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MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries. …
WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon commences in two weeks. You can still attend by registering today. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your efforts, you will be entered to win a free pass to the conference. If you already have your pass but still want to participate in this …
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