New Books, Like New Films, Get The Trailer Treatment

I’m doing some research on book trailers for a new business pitch. The trailers I’m finding range in style and production budgets, but overall I’m impressed with the efforts being made to move text-based products.

Here’s a new one promoting Simon Mainwaring’s new book, We First: How Brands and Consumers Use Social Media to Build a Better World.

Here’s one for Tim Ferriss’ latest, The Four Hour Body.

Here’s one for Thomas Pynchon’s 2009 novel, Inherent Vice.

And here’s one for Eduardo Porter’s book The Price Of Everything: Solving the Mystey of Why We Pay What We Do.

Here’s one for Sally Hogshead’s book Fascinate.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.