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Advertising News and Know-How

Advertising News and Know-How

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Online Advertising Set To Boom, Says Online Advertising Site

It always depends on who you talk to, but despite the economic gloominess, some people are very optimistic when it comes to ad spending. You gotta love it when eCommerce Times quotes a firm called eMarketer about the state of online advertising. To them, everything's coming up virtual roses: Spending on online advertising is expected to jump 20.2 percent over last year's spending, according to new figures from …

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Is A Shift To Less Consumption Causing An Identity Crisis In Marketing Organizations?

We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, says David Carlson of The David Report. Carlson says only the future will tell if the climate of anti-consumerism is genuine or if we are only on a pause between mad bouts of bag-filling. Consumption in itself has become a lifestyle – we go shopping to pass the time, and feel disappointed when …

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Story Is Life

Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, "You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don't understand how their audience makes meaning. They're stuck in …

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Your Space Alone Doesn’t Define You, But It Is A Big Part Of The Brand Experience

I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one's work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It's a fact. Every cool agency has one of these. We can't put our finger on why it's so important to have an overpass, it just is. The …

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How Do You Grow A 21st Century Media Company? Ask Om.

What began as Om Malik's personal blog 10 years ago, is now a growing media company backed by venture capital, a sales team and a cadre of reporters covering broadband, voice over IP, telecom and other new technologies. GigaOM.com, along with Mashable, ReadWriteWeb, PaidContent and TechCrunch are blazing new media trails. I don't know about you, but I'm fascinated by the developments and trying to learn what I …

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Glen Beck Gonna Get His

Glen Beck, paid content pioneer... That's right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it. The New York Times calls it a "first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for …

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Objections, Objectives, and Objectivists

These days, we seem to be living in a world of black and white. There are no shades of gray. Particularly in politics. So I found this video particularly powerful, as it addresses the religious beliefs of Objectivist Ayn Rand, who has a rather devoted following among many conservatives: It's a case of selective editing, to be sure, but it makes a powerful case that Ayn Rand was an atheist, unlike the majority …

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