TV and digital are the brand's left and right hands. And winning brands go to the plate with a both hands wrapped firmly around the bat. Here, listen to the master tell it... "What this business is about is not about selling stuff," he says. "This business is about creating strong provocative relationships between good companies and their customers. Those relationships will feed the business, but you …
Email Isn’t Shiny and New, But It Works
There are so many ways to reach prospects and customers today. But which path is best for business? Facebook, as you may have heard, is busy reinventing advertising. Is that the path brands want/need to travel? Signs point to no. According to Jay Baer of Convince and Convert, the more companies use social media channels to sell, the less they sell. Baer points to new research from ExactTarget. In …
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Loyalty Programs Have Nothing To Do With Actual Loyalty (And Other Points I Made)
Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple's lack of social media engagement. All in all, a very lively discussion. Give it a listen. …
McKinney v. WDCW, Tonight on AMC
Fuck "Mad Men." I want to watch "The Pitch," and that's precisely what I'll be doing this evening at 8:00 PST. Each episode of this new reality show on AMC matches two agencies against one another as they pitch a client project. Tonight's sneak peak (the show starts in earnest on April 30) pits McKinney against Wong Doody Crandall Wiener. You may have heard that many top dogs in the ad biz didn't bark …
Is AdPulp Satisfying Your Needs?
If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That's for you to say, but I don't believe that's the problem. Instead it's likely a combination of things, starting with the fact that the novelty has worn off. Ad blogs are no longer new, and they're not exactly exciting. Some ad blogs have worked to bring …
Suspend Disbelief (Or These Spots Won’t Ring True)
Goodby Silverstein is rolling out a classic line from years gone by for its big automotive client. The thing is the players shown above are not old enough to recall that line, and many of the people watching baseball on TV today are not old enough to make the connection either. Which leaves people wondering what these players are mumbling about. To refresh our memories, here's a Chevy spot from …
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Major League Baseball Is All About The Share
According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for us,” MLB.com‘s director of new …
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Can “The Crowd” Compete?
Just two and a half years after crowdsourcing agency Victors & Spoils was formed from Crispin's rib in Boulder, Colorado, the company has sold a majority stake to Havas. That's rapid return on investment. Which begs the question what is so special about this agency and its controversial business model? John Winsor, V&S's CEO has one answer. "Collaboration, co-creation and crowdsourcing are the future of not …
