McKinney v. WDCW, Tonight on AMC

Fuck “Mad Men.” I want to watch “The Pitch,” and that’s precisely what I’ll be doing this evening at 8:00 PST.

Each episode of this new reality show on AMC matches two agencies against one another as they pitch a client project. Tonight’s sneak peak (the show starts in earnest on April 30) pits McKinney against Wong Doody Crandall Wiener.

You may have heard that many top dogs in the ad biz didn’t bark when this bone was offered. Jim Edwards at BusinessInsider lists the shops that turned the show down and concludes that they’re cowards.

Tracy Wong agrees.

I’m convinced that the real reason agencies turned down “The Pitch” is that they feel they have something to hide. The cameras would show the world, and their clients, who they really are.

I ask, are you working, or have you ever worked, at an ad agency with the following issues:

Employees who hate management?

Bosses who steal ideas from their underlings and take the credit?

A completely dysfunctional organization? …

So, why did our agency say “yes”? Quite simply, we were not afraid to be naked in front of the cameras.

Rock on Tracy Wong. I will be watching tonight as you clean McKinney’s clock.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.