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Advertising News and Know-How

Advertising News and Know-How

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If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too

I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who's behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service business, but in the end, I trust my judgment most of all. Which is why I'm a little wary of this Ad Age story which suggests …

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Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse)

Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn't a cat, he's a Wolfdog. If he was a Tigercat, that would be too obvious, pandering even. But a Wolfdog, a Wolfdog has legs. Oh, and like ETrade's talking baby, words stream from Wolfdog's mouth, clever words that show disdain for marketing, because that makes it funny, or …

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In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution: Clearly, the 1% have it pretty good. But in advertising and marketing, there's also a Top 1% that's equally out of touch: The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there. The 1% breathlessly waits to upgrade their iPads, iPhones, or TVs every year, …

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The “De-Skilling” Of The Ad Industry Isn’t Just Happening In America

I tend to view the advertising industry through an American lens. But over at The Guardian's Advertising hub blog, Shuan Varga, Chairman and Creative Director of Ingenuity, talks about some problems the UK ad industry is facing in light of budget cutbacks. His arguments sound awfully familiar, except he calls the dismissal of experienced ad execs a "de-skilling": From the agency point of view, this experience …

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Hey Ad Man, What Business Are You In? #Rhetorical

I don't know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay pay, testy clients and account directors, unnecessary attitudes from the creative department, mindless focus on the minutia, and so on. But all that is the glass half-empty view of the agency business. For the glass …

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What’s The Future Of Business? Comes With An Incomplete Answer

When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of Brian Solis’ new book, What’s The Future Of Business? Changing The Way Businesses Create Experiences. I’ve reviewed Solis’ …

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Creature Feature: An Inside Look at the Award-Winning Seattle Shop

SEATTLE—I am in Seattle to discover where the brand transformers work. And how they work different to achieve better results. Jim Haven, Co-founder and Chief Creative Officer of Creature, is my willing and hospitable guide. Haven and Co-founder Matt Peterson started Creature in 2002 and have since seen the agency grow to 50 people in Seattle and 20 in London. Creature is a well known shop in creative circles, …

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“Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha

Paid content is one of my favorite topics, as our regular reader know. It's a favorite topic because it's my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too. That's one reason I like media companies entering in the marketing services business. Meredith has been in the game for decades, but a lot of newspapers are just now …

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