In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution:

Clearly, the 1% have it pretty good. But in advertising and marketing, there’s also a Top 1% that’s equally out of touch:

The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there.

The 1% breathlessly waits to upgrade their iPads, iPhones, or TVs every year, whatever the cost.

The 1% stay tethered to screens 14–16 hours a day, marketing ourselves on social media in the name of “personal branding” just as much as we market our clients.

It’s the subject of my new column on Talent Zoo.

What would you add to the list?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.