Advertising News and Know-How
Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting. Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do. Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. Here's a recent clip: Marketing is not the final product. Yet for some reason we …
Continue Reading about Optimize Your Content To Support Marketing and Drive Sales →
At AdPulp, we're competing for attention and eyeballs. So I'm quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn't provocative, it won't get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their own posts and proclamations. Anyone who’s studied a bit of early and mid 20th century advertising …
Continue Reading about Marketing Hyperbole Is The Absolute Worst Thing Ever →
Thanks to rapid advances in communications technology and the cultural changes it continues to daily usher in, the media and marketing businesses are more complex than ever. It's the Age of Transparency, the Age of Measurement/ROI, the Age of Engagement and Relationships that Scale One-to-One, and so on. An ad man could lose himself in all the incessant chatter. Or an ad man could stay true to himself and his …
Continue Reading about Writers Shape The Brand Story; Ergo, Writers Are Fundamental →
Do you like to make lists? Twitter is full of them, and now List.ly takes list making to the next level. Here's a list I made last night. Feel free to add to it. West Coast Agencies That Do Not Suck View more lists from David Burn List.ly's co-founder Nick Kellet says, "Listly brings badly needed structure to social content by combining two interesting trends on the web - crowdsourcing and interactive social …
Continue Reading about Add List.ly To Your List of Content Curation Tools →
Roger Sterling and Don Draper—two suave New Yorker ad men—got their balls handed to them in a Los Angeles nut sack last night on Mad Men season six, episode 10. Interestingly, this episode, “A Tale of Two Cities," was directed by John Slattery, the actor who portrays silver-haired fox Roger Sterling. On the way to L.A. to meet with Carnation, Sunkist, and "the avocado people," Roger scolds Don for working too …
Continue Reading about Roger Sterling and Don Draper Are Big Time Squares, Man →
Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its awkward years. Thanks to an influx of technology and the social interaction that it facilitates, sales promotions are now smart, connected, participatory events with multi-media campaign support. For example, …
Continue Reading about Promotions Rock When They’re Also Participatory Multi-Media Events →
People become bloggers on a whim. Yet, sometimes one's whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i'm addicted, and ran it as a side-project. But she also used the blog's popularity to propel herself forward. According to Ad Age, when Hirsch wanted to pivot and work fulltime on Leaf.tv -- a series of …
Continue Reading about Geri Hirsch’s Fashion Blog A Gateway To Bigger Things →
Congress has been getting up in Apple's face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company's parts. A brand is what a company believes and what a company does; therefore, Apple's brand is tarnished via its tax avoidance problem, whether the moves are technically legal or not. According to CNET, "Congressional investigators released …
Continue Reading about Offshore Tax Shelters A Problem For Apple, But Not The Only One →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
