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Advertising News and Know-How

Advertising News and Know-How

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Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?

"Fraud" is a very strong accusation, and that's why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels of the corporate flock to convert its man-hours into billable client time for …

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Guest Post: Email Marketing Isn’t Just Holding Steady, It’s Blowing Up

Guest post by Will Stevens Despite the social media hype, email still wins out Email is a technological dinosaur, destined for the dustbin of history, while social networks are set to dominate communications, PR and advertising for years to come. Or at least that's the impression given by the mainstream press and many marketing blogs. And is it really surprising? Headlines have always been dominated by …

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Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)

Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU). I don't know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot. According to Entrepreneur, …

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Luminaries Back Stage at The 60th Cannes Lions

Cannes Lions turned 60 this year, which certainly makes her the grand old dame on the award show circuit. I wonder how many trips to Cannes designer and art director George Lois has made over the years. Whatever the number, his message remains relevant, and caustic. "Understand how to create big fucking advertising ideas, that's the only way you will be great. Someone else can figure out the fucking …

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Media Buyers, You’ve Been Disintermediated By The Modern Abacus

Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we'll have to do with Michael Wolff's coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, "the leading technology company automating the buying and selling of advertising globally," was explaining how in three years 50% of all media buying will be automated. Wolff says he has no idea what that …

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The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas

The newspaper business fascinates me. Like advertising, it's a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, "The Oregonian is about to get Newhouse’d." The Times Picayune company yielded to NOLA Media Group (and Advance …

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Loveworks Promotes An Agency, Not A Marketing Methodology

Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store into a “Lovemark.” That beloved department store? JC Penney. But Lovemarks the book is so…well, …

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Good Exists! Go To Portland, Maine And Experience It

“Portland. Yes. Life’s Good Here.” That's the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New York City. After expressing his affection for his adopted home, Preston concluded his …

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