Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)

Mass customization. Affordable luxury. Digital disruption.

Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU).

I don’t know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, satellite radio and a Wi-Fi hot spot.

According to Entrepreneur, Silvercar’s iOS and Android apps lead customers through the entire rental process, including unlocking the vehicle for them and automatically syncing satellite radio preferences and phone contacts. Dropping off the car is equally simple; the Audi automatically logs mileage, tolls and fuel used.

Luke Schneider, the company’s CEO says, “Regardless of the city you’re in, you get into your car and your preferences–climate control, radio and seat-positioning settings, itinerary destinations, even favorite restaurants–are already programmed in.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.