Advertising News and Know-How
Recruitment advertising isn't the sexiest beast in Adland. Nevertheless, there is a continuing need for it, as people don't always see jobs or industries in the best light. For instance, what is the first thing you think of when you hear the word retail? Cash registers, bad lighting, Muzak and low hourly wages. Yet, retail is so much more than the store iteself, as we can see in this new short from The National …
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Why do brands feel the need to say they're "human"? This Ad Age article highlights the trend. I think more brands should be like dogs, not humans. Dogs simply have more qualities worth emulating. Dogs are loyal — when you feed them. Keep feeding them, pay attention to them, and they’re forever yours. Human loyalty doesn’t exactly work that way and many brands institute so-called “loyalty” programs that have …
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Burt's Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” her sister replies. According to Marketing Daily, these new Vines are being staged …
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I spent the past weekend visiting friends in Atlanta, and revisiting familiar haunts. So while taking in a little college football at a sports bar on Saturday, I saw a new (to me, at least) form of distraction: A rotating slide show screen housed in a napkin/straw dispenser, courtesy of a company called Mediacaddy. I’m not exactly sure how the system works, although slides seem to get semi-updated throughout the …
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It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …
Continue Reading about Ad Blogs Are Anachronisms. Long Live Ad Blogs. →
I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford's film, Jeremiah Johnson and the music of John Denver. Unapologetically, I'm a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN's campaign from Deutsch LA is noteworthy. Post by AdPulp. Dr Pepper TEN is comprised of 10 bold tasting calories with the same authentic 23 flavors of …
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What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, "Far beyond a clever tweet, people want great products and service, and they want to feel heard." I …
Continue Reading about Understanding Online Behavior Is The Screw That Tightens SMM Strategies →
Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he'd say the same about ad agencies' current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not only be doing things faster but with fewer people. Especially after all the …
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