Editor's note: Please welcome Nathan Archambault of AKQA in NYC to AdPulp. An earlier version of this article appeared on Maybe I'm Gravy. The old advertising agency model, the one where Madison Avenue agencies took their sweet and expensive time, isn’t working anymore. It’s time for a forced retirement. Sorry, old model. The nature of the business has changed. Client relationships have splintered and the …
This Thanksgiving, It’s Turkey, Football and Family Versus The Red Light Special
J.C. Penney, Kohl's, Sears, Macy's and Target all open their doors at 8:00 pm this Thursday in what promises to be a new prime time shopping event. For Best Buy, 8:00 p.m. is not good enough, so their sliding doors open at 6:00 p.m. Many K-mart, Walmart and Old Navy locations will be open all day. Sure, some 200,000 people have signed a petition to save Thanksgiving, but no petition is going to halt the …
Artificial Scarcity Leads One McRib Fan To Help Others
People are passionate about McDonald's McRib sandwich. The fact that the sandwich is not available at all McDonald's locations nationwide simply feeds this hunger for the chain's pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside. According to Entrepreneur., one big fan of the sandwich, Alan Klein, turned his …
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Find Your Inner Producer — Make Great Things Happen
Ideas are a dime a dozen. Talented people have great ideas all the time. It's the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme "Every company is a media company" makes sense. Media companies and entertainment companies know how to run with an idea. They're producers, and that's what brands and their …
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Data Smart Appeals To The Marketing Number Crunchers
The use of data and analytics is far from perfect, but there are ways to use more information to effectively plan and track your marketing efforts. If you’re a data wonk in pursuit of answers to the above riddle, Data Smart: Using Data Science to Transform Information into Insight by John Foreman might be the book for you. I was hoping for a more conversational approach here, but Foreman--the Chief Data …
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We Criticize The World’s Largest Retailer and Drive You To Retail, All In One Post
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can't afford Thanksgiving dinner. "This store has been doing this for several years and (the food) is for associates that have faced an extreme hardship recently," Walmart spokesman Kory Lundberg told Business Insider. Meanwhile, Walmart turned a profit of $15.7 billion last year, and the stock market closed above 16,000 …
With Advertising Effectiveness, The Results Are Always Mixed
An article in Ad Age this week suggests all is not well at McDonald's. And the ads are getting the blame for a sales slump. Certainly, lackluster ads deserve scrutiny, but ad agencies are promising even more in the way of analytics to determine how effective campaigns can be. So if an agency promises results, who's to blame when the results aren't there? In any marketing or ad campaign, you can make a laundry …
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For Modern Brands, Social Media Marketing Is A Shared Responsibility
Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there's no need for social media managers. I wouldn't go that far, but statistics do point to a downward trend. According to newly released stats from career site Indeed.com, growth in positions with the title "social media manager" slowed to 50% in the past year, a …
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