Advertising News and Know-How
DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. https://youtu.be/hLOWphlyFlY Skip Hop? Hey candy does weird things to a body. https://youtu.be/gtmNtIyN0Qo The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. https://youtu.be/BOkTLp8LCeY https://youtu.be/wboTIdxg4zI 3 Musketeers Bar originally was named for …
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Baseball season is almost here. And people forget. GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal. http://youtu.be/MYKkH1yeglo The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team's World Series victory last year. Credit Leo Burnett, GMC's longtime agency of …
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Skipping is for school children and web surfers. Be that as it may, you're not going to skip this pre-roll advertising from GEICO. http://youtu.be/pvcj9xptNOQ http://youtu.be/8Dvx060Rx3g I don't know about you, but I'm disrupted. Nice work, The Martin Agency. …
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I've worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on my side. He thinks it is time for the marketing industries to relax. …
Continue Reading about Unprofessionalism Is the Very Essence of Creativity →
I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn't train my eye to skim. Then one day the teacher asks, "by chance are you a writer?" Writers can't speed read, she told me. They care too much about the words. The funny thing is, reading on the web all day has trained my eyes to skim. Now, I can do it and so can you. Here, give it a …
Continue Reading about Honda Wants To Push You To Read Real Fast →
AdPulp is for ad grunts, by ad grunts. We're not Adverati. We can't be, we've never been to Cannes. We know our place. And we'd like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you rant. So dear reader, I'd like you to please meet Ogilvy Dunthorpe. Mr. Dunthorpe is Chief strategy officer at a Michigan Avenue ad agency. He's not …
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Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. http://youtu.be/jGwzfEE8Nds The world's top ten …
Continue Reading about Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black →
How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I'm not complaining—I eat it up. http://youtu.be/7Eim1_3DA9o While food is a universal theme, it's not easy for a brand to come up with the kind of tune that hooks listeners. Chili's managed to do it two decades ago with a song about ribs. Now, Chili's is asking fans of the restaurant to celebrate the …
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