AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you rant.
So dear reader, I’d like you to please meet Ogilvy Dunthorpe. Mr. Dunthorpe is Chief strategy officer at a Michigan Avenue ad agency. He’s not exactly real, but almost.
— Dan Drullinger (@RollieDingers) February 25, 2015
Part of me must to make fun of personas, because I’d rather envision a real reader or customer than an idealized composite. Yet, I can see the value in picturing audience members in detail, no matter how it is done.
When you need to craft your own personas, or personas for a client, check out PersonApp. It’s pretty slick and it is free to use.