Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential.
Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world.
The world’s top ten most “creative agencies” of 2014, according to Warc:
- Lowe Lintas. Mumbai
- AMV BBDO. London
- Colenso BBDO. Aukland
- Ogilvy & Mather. New York
- Grey, London;
- McCann, Melbourne
- Ogilvy & Mather, Mumbai
- HEIMA,T Berlin
- Publicis Kaplan Thaler, New York
- Ogilvy & Mather, São Paulo
With three offices of O&M in the top ten, David Ogilvy’s legacy as a direct marketing legend is secure.