Advertising News and Know-How
Pizza is a wonderful culinary creation and one of America's most beloved foods. Pizza practically sells itself—even when it's greasy and kind of gross. Take Domino's and the brand's hyper-authentic approach on Instagram. When your pepperoni pizza is on point. ? A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT According to Fast Company, the pizzas Domino’s photographs are …
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Stock photography and videography is the bane of any respectable art director's existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there's no law against using stock well. https://youtu.be/KG_i7oWzTyU The "Generic Millennial Ad" above was created for Dissolve, a purveyor of stock videography, by And/Or …
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Oxford-educated, Lucy Jameson, recently stepped down as chief executive officer of Grey London. The Drum asked her about her adult gap year and her "expert internship" at Facebook. I found it fascinating to observe the difference between how people react to you when they think you’re just a random intern vs when they know you’re CEO of a 500 person company. You can get a far better feel for what’s really going …
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DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." He also penned State Farm's long-running theme, "Just Like a Good Neighbor, …
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Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some weak stereotypes and was instantly mugged. The University of Nebraska Athletic Department, for one, sent …
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This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we've refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. …
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Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to go into teaching. Clearly, this is a societal problem in need of a strong communications solution. …
The stock market is on fire. So, why are advertising agency stocks are languishing on the vine? According to The New York Times, WPP, which owns agencies including Y&R and Ogilvy & Mather, said annual net sales may be flat or grow up to 1 percent as it reported that the measure shrank in the first half of the year. The company’s stock tumbled 11 percent in London and its closing price was the lowest in more …
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