Advertising News and Know-How
By David Burn
Buzz Sponge points to Russia's Kalashnikov Vodka and the use of sexy Nikita Girls to help sell it in London's trendiest night clubs. But that's not the interesting part. This is: According to the brand's web site, Mikhail Timoveeich Kalashnikov was born on November 10th, 1919, to a large peasant family in the village of Kurya, high in the Altai Territory of Siberia. In 1938 M T. Kalashnikov was called up for Red …
Continue Reading about Russians Are Really Taking To This Capitalism Thing →
By David Burn
proposed Salt Lake City flag by Steve Jerman My friend Steve Jerman, a graphic designer in Salt Lake City, offers his hometown, "This clean, modern, simple design to reflect a city of similar values. The design is meant to convey the positive and progressive spirit of all the city's current residents …
Continue Reading about Will Salt Lake Let Its Freak Flag Fly? →
By David Burn
To advance the cause of their favorite web browser, Firefox brand evangelists have taken the proverbial bull/fox by the horns/ears, and placed a two-page ad in today's New York Times. I like the spirit exhibited by this consumer movement. Too bad the creative isn't more inspiring. …
By David Burn
from the company's web site: "Cereality …
By David Burn
from The NY Observer: On a recent Friday in J.W.T. …
By David Burn
from Forbes: The next big thing, according to Web junkies, is the "wiki." What are wikis? They are Web sites that are open for editing by anyone with a browser, without any fancy applications or programming skills necessary. Think a reference Web site on the history of Vietnam is biased? Scrub it clean. Think a documented procedure on your company's Web site is out of date and needlessly inefficient? Rewrite …
By David Burn
Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there's nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should aim for. This is the voice that most …
Continue Reading about Which Voice To Give? That Is The Question. →
By David Burn
Scott Donaton, Editor of AdAge, says, "I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers' attention. But I'm also a content creator whose primary role is to protect my brand's most important asset: its relationship with readers. Smart editors get this. Their defense of editorial integrity isn't …
Continue Reading about Choke Me In The Shallow Water Before I Get Too Deep →
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