Russians Are Really Taking To This Capitalism Thing

Buzz Sponge points to Russia’s Kalashnikov Vodka and the use of sexy Nikita Girls to help sell it in London’s trendiest night clubs.
But that’s not the interesting part. This is: According to the brand’s web site, Mikhail Timoveeich Kalashnikov was born on November 10th, 1919, to a large peasant family in the village of Kurya, high in the Altai Territory of Siberia. In 1938 M T. Kalashnikov was called up for Red Army, where he finished training as an engineer in the tank mechanical school and where he started designing by creating a revolution counter to register the number of shots from a tank gun, made a special appliance for the “TT” pistol to enhance its effectiveness through tank turret slits and designed a tank running meter.
By 1944 Kalashnikov developed an experimental model of the self-loading carbine; it became the base for a creation of a new gun. In 1947 the automatic device, known as the AK47, was adopted by the Soviet Army.
To this day, armed revolutionaries the world over will drink to that.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.