To advance the cause of their favorite web browser, Firefox brand evangelists have taken the proverbial bull/fox by the horns/ears, and placed a two-page ad in today’s New York Times. I like the spirit exhibited by this consumer movement. Too bad the creative isn’t more inspiring.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.