Advertising News and Know-How
By David Burn
from Ad Age: Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped. McDonald …
Continue Reading about Special Sauce To Make For Some Dope Rhymes →
By David Burn
Denver-based gourmet burrito purveyor, Chipotle, is making some waves on PBS with "something resembling commercials," according to New York Times. The psuedo spots--which mock a typical PBS pledge drive--were created by TDA Advertising + Design in Boulder, CO. The spots had to toe some very fine lines. For example, the guidelines allow people in the spots to consume a product as long as they do not appear to enjoy …
The New York Times weighs in today with this lengthy article--which made it to the front page of the Business section in the always-thick Sunday edition. …
By David Burn
Thanks to Room 116 for the pointer. …
By David Burn
The BBC reports that clothing brand Lacoste spends 3m euros ( …
Continue Reading about Fighting Fakes Not Just For The Internet Anymore →
By David Burn
Thanks to Adfreak for the pointer. …
By David Burn
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes: …
By David Burn
Lee Garfinkel is at it again. DDB's New York Chairman and Chief Creative Officer worked as a junior copywriter on Subaru in the early 1980s, when he was with the agency Levine, Huntley Schmidt and Beaver. Today he is back on the car account and the author of Subaru's new long copy campaign. Think. Feel. Drive. It's not just a theme line. It's an automotive ideal. It's a philosophy and belief system. It's a way of …
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