Just Drive It

Lee Garfinkel is at it again. DDB’s New York Chairman and Chief Creative Officer worked as a junior copywriter on Subaru in the early 1980s, when he was with the agency Levine, Huntley Schmidt and Beaver. Today he is back on the car account and the author of Subaru’s new long copy campaign.

Think. Feel. Drive.
It’s not just a theme line.
It’s an automotive ideal.
It’s a philosophy and belief system.
It’s a way of designing and building cars
that is totally unique to Subaru.
In essence, creating a category of one.
To think. To feel. To drive.
Here is where Subaru and the Subaru owner converge.
A higher level of automotive expertise meets a higher level
of automotive expectations.

To read Garfinkel’s entire poem, I mean copy, visit www.thinkfeeldrive.com. And feel free to use our comments to confirm that you’re on your way to the local Subaru dealer, if in fact you are so moved.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.