Ad Guy #1: Hey, I know. Let's meet. Then we can spend two hours making doodles while looking busy. Ad Guy #2: Excellent! Cartoon courtesy of Hugh MacLeod. …
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Pepsi CFO Given The Finger By Rabid Bloggers
Steve Rubel points to a p.r. story where a group of patriotic bloggers (with nothing better to do), got their panties in a wad over a metaphor used by PepsiCo's CFO to describe America's central position in the world. A message from PepsiCo's President & CFO, Indra Nooyi: Following my remarks to the graduating class of Columbia University …
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U2 Says No To $23,000,000 (To Maintain The Integrity Of A Favorite Song)
Greg Kot, Chicago Tribune music critic, spoke with Bono last week, at Bono's request. The rock icon wanted to clear the air about several issues he had with Kot's writing about his band. In the midst of the discussion, Bono said he's proud of U2's association with Apple, but points out that U2 turned down $23 million from another ad world suitor. Bono: We have turned down enormous sums of money to put our songs in a …
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MacGregor Golf Selects New Agency. Again. And Again. And Yet Again.
Congrats to Dailey & Associates, who have just won the MacGregor Golf account. But don't get too comfortable, fellas. This story wouldn't have piqued my interest except for the fact that I was an intern at an Atlanta agency in 1995 when it had the MacGregor account. And I remember it was a short-lived affair, one of many for the old clubmaker brand. So, with the help of the Adweek and Ad Age archives, here's a little …
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Word Problems
Technorati is tracking over ten million blogs today. If your blog appears is in their top 100,000 you are in some pretty select company, as that equals the top one percent of all blogs tracked. If your blog is in the top 10,000 blogs tracked by Technorati, you're in the top tenth of one percent. So, are there 10,000 A-list bloggers? Are there 100,000? One might reasonably conclude the term A-lister would apply to …
Send Me Your Weak
A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it's a good thing. From a media buying standpoint, it's exceptional. But, I'd like to make one point of clarification …
The Mother Goose Of Boutique Hotels
Want to stay in an expensive shoe, next time you're in Barcelona? Then, Casa Camper could be just the place. …
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McD’s Jumps Through Hoops (Morgan Spurlock, It’s All Your Fault)
Let's assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald's is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, …
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