Let’s assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald’s is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, is it not?) if they targeted the fattened on sugar and beef among us, using some truly persuasive selling to make us really want that fruit salad.
Thanks to Adfreak for the pointer.
McD’s Jumps Through Hoops (Morgan Spurlock, It’s All Your Fault)
May 20, 2005 By