A lot of big-time consumer brands are jumping all over the viral bandwagon. From a creative standpoint, I think it’s a good thing. From a media buying standpoint, it’s exceptional. But, I’d like to make one point of clarification
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
“spec virals”
-viral infection
-spec virus
Viral Infection. That’s (good sh)it!
Viral Infection. You heard it here first.
Trademark paperwork in progress.
Give me “A-List” status 🙂
You’ll need to talk to Nick Denton about A-listing. In the meantime, I can get you a rather nifty Nick Denton Trucker hat. If it doesn’t fit, I’m sure it’ll be a hot item on eBay someday.