Advertising News and Know-How
By David Burn
from New York Times: On broadcast television, the live-concert show "Pepsi Smash" drew only a modest audience, but Yahoo is betting that putting the program online will be a boon to its digital music offerings. Yahoo plans to introduce a section of its Web site housing a redesigned version of "Smash," which as a program on the WB network attracted an average of just 1.3 million viewers in eight episodes last summer. …
Continue Reading about Failed WB Program Finds New Life On Yahoo →
By David Burn
From BBDO Minneapolis and Lincoln, NE design house, Archrival, comes SPAM Singles, a site so powerful in its persuasive arguments, it may even get you to eat SPAM. Here's an example: 1. Where can I keep my SPAM Singles when I'm not eating them? There is no right answer here. SPAM Singles are like snowflakes, and each will have it's own special place in our hearts. Try a bookshelf, or in your pocket, or behind the TV, …
Continue Reading about Single Serve Pork Product Lookin’ Good →
By David Burn
Copy: Small but tough. Polo. Print work from DDB London. Thanks to Hidden Persuader for the image. …
Continue Reading about Watch Where You’re Going, You Big Ape →
By David Burn
Common Dreams reports on the torching of a KFC in Pakistan. Six people were burnt alive when a mob protesting a suicide bombing of a mosque torched an outlet of an American fast food chain in the southern Pakistani city of Karachi. Police and firemen recovered the bodies of six Kentucky Fried Chicken (KFC) employees after an angry mob set the restaurant on fire late Monday following a suicide attack on a Shiite …
By David Burn
Some dweebs are upset that Jib Jab "sold out" to Budweiser. Brothers Gregg and Evan Spiridellis, famous for their "This Land" election-year animation, take a somewhat defensive posture (which is understandable, but in my opinion unnecessary) as they attempt to explain they've always been, and will continue to be, a commercial operation. In the middle of the election madness of 2004, when my brother and I were …
Continue Reading about Taking The Lizards Into New Territory →
David's post below suggests the attitude of Palestinians towards the United States can hardly be changed by advertising. And focus groups conducted in other Arab countries reveal the same thing. Charney Research conducted focus groups among college educated people in Egypt, Morocco, and Indonesia. Their findings reveal that many Arabs hate America--but they have some very one-sided, and sometimes ridiculously false, …
Continue Reading about Madison Avenue, Main Street, And The Arab Street →
By David Burn
from Haaretz: Seeking to improve its image among Palestinians, the United States has launched an advertising campaign in the West Bank, using billboards and television commercials filled with grinning children to tell Palestinians they have cleaner water and more classrooms thanks to its generosity. But the U.S. government's campaign is off to a tough start: No Palestinian entertainer or athlete was willing to serve …
A new report, after examining thousands of documents, says that tobacco companies went to great lengths to increase smoking among women. Here's the story from the AP. You'll have to see it to believe it. But here's a choice nugget: One of the documents, a 1987 internal report from Philip Morris, extolled the virtues of making a longer, slimmer cigarette that offered the false promise of a "healthier" product. "Most …
Continue Reading about Tobacco Companies Went A Long Way, Baby →
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