Taking The Lizards Into New Territory

Some dweebs are upset that Jib Jab “sold out” to Budweiser. Brothers Gregg and Evan Spiridellis, famous for their “This Land” election-year animation, take a somewhat defensive posture (which is understandable, but in my opinion unnecessary) as they attempt to explain they’ve always been, and will continue to be, a commercial operation.

In the middle of the election madness of 2004, when my brother and I were scrambling to deal with crashing web servers and tens of thousands of incoming emails, we got an interesting phone call. The Budweiser brand team wanted to fly out from St. Louis to meet with us.
We were psyched. Budweiser is the reason a good portion of the world watches the Superbowl! The King of Beers is hands down the king of comedic advertising and, if you are going to be in the ad business, which we



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.