KFC Gets Caught In The Middle

Common Dreams reports on the torching of a KFC in Pakistan.

Six people were burnt alive when a mob protesting a suicide bombing of a mosque torched an outlet of an American fast food chain in the southern Pakistani city of Karachi.
Police and firemen recovered the bodies of six Kentucky Fried Chicken (KFC) employees after an angry mob set the restaurant on fire late Monday following a suicide attack on a Shiite Muslim mosque here that left five people dead.

I don’t know what KFC has to do with any of this, but it does tell us something about how powerful our branded symbols are. To us, KFC seems benign, even friendly. The iconic Col. Sanders seems like a good guy. Not so, in another– openly hostile to our ways–culture.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.