MSNBC: Developers building a slice of suburbia in the piney woods near Durham, NC have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales. As part of the partnership, the John Deere name will be featured on the entrance sign for the subdivision with homes ranging from roughly $375,000 to $500,000. The purchase price includes a choice of landscape designs …
Levy’s Family Values
CNN Financial Editor Todd Benjamin spoke to Maurice Levy …
Richard Kirshenbaum Just Wants To Have Fun
According to Adweek, Richard Kirshenbaum …
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Advertising Malpractice: How Would You Define It?
Well, there's no such thing, really. And there probably can't be. But I float the idea as the focus of my new column on Talent Zoo. Are clients truly getting their money's worth when good ideas are killed internally in agencies because of fear that "they'll never go for it?" How risky should a concept be? Are ad agencies giving their clients the best thinking and expertise and thinking they can possibly give? Read …
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Tui Has Zero Taste
According to Spinner, New Zealand brewer Tui, pulled an offensive billboard campaign after protest from concerned citizens. …
Brand Management No Free Throw
According to Sports Network, Miami Heat center, Shaquille O'Neal, picked up an advanced degree in Business Administration over the weekend. O'Neal was one of the 2,200 University of Phoenix graduates honored at the Forum in Los Angeles. "It's just something to have on my resume when I go back into reality," O'Neal said. "Someday I might have to put down a basketball and have a regular 9-to-5 like everybody …
Bentonville Is Open For Business
Washington Post: The hard-nosed retailing tactics of Wal-Mart Stores Inc. have transformed communities across the country, but none more so than the one in its own back yard. Benton County, once a sedate backwater, is quickly morphing into a swanky oasis in the middle of the Ozarks. Wal-Mart's unchallenged dominance in American retailing--it now sells about 30 percent of many household consumables--has persuaded …
David Casts Stone At Goliath
Promo Magazine: Oklahoma grocer Super H filed a lawsuit against Wal-Mart Stores for using a scanner to collect barcode data from products on Super H's shelves. The suit, filed in Osage County District Court on June 13, alleges that Wal-Mart sent workers into Super H to check prices as Wal-Mart readies to open a supercenter nearby in August. Super H isn't worried about the price information; its real concern is other …
