Brand Management No Free Throw

According to Sports Network, Miami Heat center, Shaquille O’Neal, picked up an advanced degree in Business Administration over the weekend.

O’Neal was one of the 2,200 University of Phoenix graduates honored at the Forum in Los Angeles.
“It’s just something to have on my resume when I go back into reality,” O’Neal said. “Someday I might have to put down a basketball and have a regular 9-to-5 like everybody else.”
The 7-1 center went to LSU, but left school early to pursue an NBA career. However, O’Neal promised his family that he would graduate, which he did in 2000, and also said he would eventually receive an MBA.
O’Neal took a majority of his classes online and also attended many sessions several days a week at a West Los Angeles campus before he was traded.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.