Advertising Malpractice: How Would You Define It?

Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo.
Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept be? Are ad agencies giving their clients the best thinking and expertise and thinking they can possibly give?
Read the column. I want to hear your thoughts.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.