Apple says the release of its new podcast-enabled iTunes 4.9 has led to over 1 million podcast subscriptions in just two days. …
I Work For Cleve
What you are about to read is fiction. It may seem like something else, but it's not. I work for Cleve. I can't understand why that's such a tough concept to digest. I mean sure, I report directly to Steph, who reports to Tim. But Tim reports to Cleve, so it's pretty clear. Cleve hired me, not Tim, nor Steph. Only Cleve knows how much I make. Tim may know. Steph does not know. No way does she know. We all work for …
Tom Cruise Drives Into Strange Territory
Let's assume, for a moment, that people are brands unto themselves. So what you make of Tom Cruise's recent behavior in his interview with Matt Lauer? Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as all the people who take medication for mental health, is he damaging his own brand? And Brooke Shields is …
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Agencies In Strange Places: �Sixth In A Series
So far we've looked at agencies located in Bend, Burlington, and Coeur d'Alene in this series. It's time to add Bozeman to the list. Mercury Advertising, a precocious seven-year old, won 74 awards--including Best of Show--at the Montana Addy Awards held earlier this year in Great Falls. According to Director of Business Development, Bob Jones, "We hire folks who are passionate about living in Montana, love great …
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Screw The Lowest Common Denominator
Anthropologist, Grant McCracken, considers the Hegarty trade off. At some point, almost all the important players in the world of marketing embraced the Hegarty trade off*. They stopped trying to appeal to everyone all the time. They gave up climbing to ever cheerier, cheesier heights of good humor. They surrendered the …
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Putting Your Ads Where The Money Is
I was a fan of Robert Shaw West, when he was running West + Vaughn, the Durham, NC hot shop. In 2001, West and some of his West + Vaughn cohorts refashioned themselves into The Republik, also in Durham. The small shop's big point of difference is the fact that they tie their compensation to performance. …
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Spell It With Flickr
Image courtesy of Kastner. Thanks to Cool Hunting for the pointer. …
Honda On The Hydrogen Highway
PSFK points to a Honda press release, announcing the introduction of the "revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle." Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology. The Spallino family will also be among the first individuals to begin utilizing …
