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Honda On The Hydrogen Highway

PSFK points to a Honda press release, announcing the introduction of the “revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle.”
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Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology.
The Spallino family will also be among the first individuals to begin utilizing the first of California’s Hydrogen Highway refueling stations, a statewide infrastructure build out underway to offer hydrogen refueling station access to private individuals. Governor Arnold Schwarzenegger announced the state’s commitment to a Hydrogen Highway in April of this year, creating a public and private partnership to build California’s Hydrogen Highway by 2010.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. On Message from Wagner Communications says

    Honda Introduces First ‘Fuel Cell Family’

    Somehow I missed this yesterday, but Honda held a big news conference to announce that it had leased its first hydrogen-powered car to a California family (here’s the official release).
    Jon and Sandy Spallino of Redondo Beach, shown in the picture a…