Honda On The Hydrogen Highway

PSFK points to a Honda press release, announcing the introduction of the “revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle.”
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Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology.
The Spallino family will also be among the first individuals to begin utilizing the first of California’s Hydrogen Highway refueling stations, a statewide infrastructure build out underway to offer hydrogen refueling station access to private individuals. Governor Arnold Schwarzenegger announced the state’s commitment to a Hydrogen Highway in April of this year, creating a public and private partnership to build California’s Hydrogen Highway by 2010.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.