Honda On The Hydrogen Highway

PSFK points to a Honda press release, announcing the introduction of the “revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle.”
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Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology.
The Spallino family will also be among the first individuals to begin utilizing the first of California’s Hydrogen Highway refueling stations, a statewide infrastructure build out underway to offer hydrogen refueling station access to private individuals. Governor Arnold Schwarzenegger announced the state’s commitment to a Hydrogen Highway in April of this year, creating a public and private partnership to build California’s Hydrogen Highway by 2010.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.