Tom Cruise Drives Into Strange Territory

Let’s assume, for a moment, that people are brands unto themselves.
So what you make of Tom Cruise’s recent behavior in his interview with Matt Lauer?
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Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as all the people who take medication for mental health, is he damaging his own brand?
And Brooke Shields is responding to Cruise’s comments about her post-partum depression. Defending, in a sense, her brand.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.