Adweek: Former Goodby, Silverstein & Partners creatives Frederic Raillard and Farid Mokart have opened their own agency called Marcel in Paris, effective immediately. The Publicis-owned venture, which opened yesterday with 10-12 clients shifted from the holding company's other agencies, is intended to compete with smaller, integrated and creatively focused shops such as Mother in London and New York, 180 in …
Dressing For Retail Success
Ad Age: McDonald …
Station Domination
Lewis Lazare: Get ready for some station domination. The term, which has a definite ring to it, refers to an ad placement tactic where an advertiser commandeers all available ad space at a location and bombards consumers with a desired message without fear of any other advertiser causing a distraction. Beginning this month, Dove and its ad agency, Ogilvy & Mather/ Chicago, are employing station domination at the …
On Top Of Canvertising
In effort to leave no space untouched, Ball Corporation is launching a new advertising medium that allows beverage can tabs to carry customized messaging. "Beverage cans are increasingly used in growing, upscale categories such as energy drinks, wine, and wellness beverages, where product differentiation and image are key concerns," said Bob Tettero of Ball. Tettero did not explain what would happen if annoyed …
Dem Guv’ment Peeps Don’t Write Good
Here's an interesting story from the AP: States spend nearly a quarter of a billion dollars a year on remedial writing instruction for their employees, according to a new report that says the indirect costs of sloppy writing probably hurt taxpayers even more. The National Commission on Writing, in a report to be released Tuesday, says that good writing skills are at least as important in the public sector as in …
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America — Fuck Yeah!
On July 4th, we're celebrating freedom--including the freedom to create silly viral videos. Like these, which use a song from the film Team America: World Police: This one, which ditches the sarcasm in place of a jingoistic montage. and This one, truly inspired, which marries Trey Parker's music to mixed up footage of the horribly cheesy "America We Stand As One" video. Happy 4th of July everybody! Don't light those …
Agencies In Strange Places: �Seventh In A Series
Let's look for a minute at Lincoln, Nebraska. Lincoln is a small, liveable prairie city of 210,000. It's home to a major university, lots of bars and loads of Big Red fans. It's also home to the state capitol. Two other cities come to mind when considering this mix of government and students in the Midlands�Madison, WI and Austin, TX. Like Austin, Lincoln has some heavyweight agencies. Bailey Lauerman has been …
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Tag. You’re It.
The Guardian spoke with Yahoo founder, Jerry Yang last week. What was it about Flickr that made it such a must-have acquisition? Yang: There's a lot we can achieve through this acquisition because we'll be able to leverage their leading technology and product features such as tagging (http://en.wikipedia.org/wiki/Tagging). The internet's a driving force in the change from mass media to "my media", in which consumers …
