Let’s look for a minute at Lincoln, Nebraska. Lincoln is a small, liveable prairie city of 210,000. It’s home to a major university, lots of bars and loads of Big Red fans. It’s also home to the state capitol. Two other cities come to mind when considering this mix of government and students in the Midlands�Madison, WI and Austin, TX.
Like Austin, Lincoln has some heavyweight agencies. Bailey Lauerman has been getting the job done for clients like Union Pacific for thirty plus years. Adweek did a big feature on the shop in 2000. Upstarts Fuse Box and Archrival are contenders in their own right. Archrival has some sharpened Pencils they’ll be happy to show you, and Fuse Box might do the same, except they don’t play that. Communications Arts takes a look at Fuse Box in the current issue.
