On Top Of Canvertising

In effort to leave no space untouched, Ball Corporation is launching a new advertising medium that allows beverage can tabs to carry customized messaging.
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“Beverage cans are increasingly used in growing, upscale categories such as energy drinks, wine, and wellness beverages, where product differentiation and image are key concerns,” said Bob Tettero of Ball.
Tettero did not explain what would happen if annoyed beverage lovers nervously removed the tabs from cans, and flicked them in the trash.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.