Adweek: Fallon Worldwide said it would no longer operate a full-service outpost in New York following the departures today of office president Anne Bologna and executive creative director Ari Merkin. "While we have loved doing business in New York, and have a great group of talent, the truth is that New York is not a necessary part of Fallon's U.S. offering," said agency founder and chairman Pat Fallon in a …
Marketing Norwegian Sweaters And Steel Furniture
Dean Gemmell, president of Black Lab Five, an enthusiast marketing specialist in Michigan wants L.L. Bean to consider his shop for projects. He offers the letter he sent to Bean and details on his consequent conversations with "the sweet and polite Nadira Vallee at Pile & Company, the consultant handling the review process for L.L. Bean." Sweet Nadira even mentioned that an invited agency would need direct mail …
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Coupons Movin’ Up In The World
DM News: Consumers who use Coupons Inc. …
Oxymoron Of The Moment: Skank Chic
The Observer: Kate Moss's very public scrap with Pete Doherty - which took place apres the Paris couture shows on a London-bound Eurostar train on Wednesday night - was much more than a mere row. It was a fashion statement. photo courtesy of Sakura Moss and Doherty are riding the vanguard of skank chic. It's a look and a lifestyle - a trashy subversion of normal notions of glamour and civilised celebrity behaviour - …
Pantless Crooner Gets Ringtone Deal
Adfreak's David Kiefaber knows how to break the really big stories. Looks like pop musicians and rapping cartoons aren …
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Satellite Radio A Hit With Baseball Fans
New York Times: Displaced baseball fans who used to need a pricey cable package or a high-speed Internet connection to follow their favorite teams now only require a hand-held satellite radio, the familiar voice of a hometown broadcaster and a healthy imagination. "I feel like a kid again," said Nathan Olson, a Cubs fan from Pine Bluff, Ark. "I haven't listened to the radio like this since the 80's." Technology has …
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The Home For The Strategically Challenged
Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you're handed a bad strategy? What if your client wants to push a bad strategy on you? That's the focus of my new column on TalentZoo.com. Hey, I never said I had all the answers. But, to give one glaring example, when KFC came out last year and used the strategy "Fried chicken …
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Marinate In Vodka For Best Results
Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation's largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently turned to an unlikely resource, Chicago public relations firm …
