Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you?
That’s the focus of my new column on TalentZoo.com.
Hey, I never said I had all the answers. But, to give one glaring example, when KFC came out last year and used the strategy “Fried chicken is part of a nutritious diet,” somebody involved must have had their bullshit detector on.
I want to know what you think.
Ad agencies can only survive if they offer a service no one else can, and be the impartial thinker that aims to make the client
Absolutely! But why do “anything” that’s off strategy? It’s not just an ad thing.