Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you?
That’s the focus of my new column on TalentZoo.com.
Hey, I never said I had all the answers. But, to give one glaring example, when KFC came out last year and used the strategy “Fried chicken is part of a nutritious diet,” somebody involved must have had their bullshit detector on.
I want to know what you think.
