Advertising News and Know-How
By David Burn
Yesterday, on the 10th anniversary of Garcia's passing, Seth asked, "What Would Jerry Do?" More than Campbell's Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to grow and succeed moving forward. No, not every element of who they were and what they did, but the idea of conversations and open source, the idea of souvenirs and emotion and live …
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By David Burn
Bumper sticker courtesy of Idea Mill …
By David Burn
Want to be CBS's first podcaster? The network is searching for an amateur DJ to interview CBS stars and create a podcast about the new fall season. The podcaster will join the nation's top DJs at the CBS Radio Junket on September 10 in Hollywood to interview CBS talent for the podcast, which will be made available to millions via CBS.com and Infinity Broadcasting's San Francisco-based KYOURADIO, the world's …
By David Burn
People are increasingly using their cell phones--or handheld media centers, as the case may be--to create their blogs. The practice is known as Mobloging, or mobile blogging. Nokia wants to make the process easier and more widespread. They've coined the term Lifeblog (a proprietary version of Moblog) and teamed with Six Apart, who have made their Typepad product Lifeblog-compatible. Here are three Lifeblog examples, …
By David Burn
Thanks to a pointer from Meta Cool, I now know to go to COSTCO for my next purchase of an original Miro, Picassso, Chagall, Toulouse-Lautrec or Leroy Neiman. This limited edition lithograph, signed and numbered by the artist is fetching a cool $3999.99 …
By David Burn
eBay entered China through a $180 million purchase of Shanghai-based EachNet. Expedia owner InterActiveCorp paid $168 million for 52 percent of Chinese online travel agent eLong. Online retailer Amazon.com purchased Joyo.com for $75 million, and online job search leader Monster.com bought a 40 percent stake in ChinaHR.com for $50 million. Now, according to CNET, Yahoo is prepared to pay 1 billion dollars for a 35 …
So I'm sitting here watching "The Today Show" when a commercial for Purell Hand Soap comes on, with MC Hammer's "U Can't Touch This" in the background. Then it occurred to me that I just saw him a month ago dancing in a Nationwide Insurance commercial to "U Can't Touch This" implying "Hey, you too can go broke if you spend all your record royalties on parachute pants. So get Nationwide." Clearly, using famous songs …
By David Burn
Greg Storey of Airbag Industries wrote recently about how blogs are now being used to sell computers. Last night I came across a back-to-college commercial for Gateway computer. Nothing any of us haven't already seen already: ultra low cost computer systems complete with a free printer, after a fifty dollar rebate. Except this time I caught a slight difference in the advertising message: "...perfect for blogging or …
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